Filming

Today we are going to start filming our music video.

Actors and Costumes

After deciding on the theme for our music video (circus theme) we then had to think about who we wanted in our music video and what character they would be playing. We decided that we only wanted three characters in and music video:


The Clown


We decided we wanted to use Tom Painter to act as the clown in our music video, because we wanted our circus theme to be more modern we still kept elements of the clown such as the make-up. But ultimately we changed the clothing but not so much that you didn't know the character he was playing.

The Mime

I'm playing the mime in our music video and because the mime has a very distinct look, we didn't change that many elements you associate with a mime. With the use of stripes and black and white make-up it was clear what I was playing.

The Ringmaster

Holly Hughes chose to act as the ringmaster, we used very bold/heavy make-up to fit it with the crazy circus theme and kept with the traditional top hat and blazer. 

The Stranglers - Waltzinblack

When doing our focus group it was suggested that we listen to the song Waltzinblack by The Stranglers, this song relates closely to want we want to achieve in our music video. The band haven't made a music video for this song, so I chose this particular video made by a pro-am as it reflects the ideas created when listening to this song.

The song itself is very different and strange and I feel these factors will inspire us when we start to film our video.

Focus Group

Audience Theory

The cultural studies approach to audience:


According to Morley, audiences aren't just passively affected by media texts, they take an active role in reading a text.

How might audiences read the values expressed in your video and print work in a preferred, negotiated and oppositional way? 

I think that our target audience will be able to read our video in a preferred way as its all about people being different and because of the age of our target audience I know that they will be able to relate to and understand the idea we are going to put across in our video. I don't think our target audience could read the video in a negotiated way but possibly a oppositional way as we could have misinterpreted their view on difference and they could reject the idea of how people react when people are different, it really depends on our audiences opinion on the subject.

What are you going to do to encourage the target audience to take a preferred reading? 

I think that the overall idea will appeal to our target audience anyway but to encourage it even more we will use actors in a similar age range and the types of things the actors will be doing will be things that our target audience can relate to e.g. learning to drive or trying to get a girlfriend/boyfriend.

What kind of person might take an oppositional reading?

I think that someone who would watch the video and are older than our target audience might take an oppositional reading as it is possible that the older generation can be made to look like they don't accept difference. This could lead to some viewers to reject the idea we are showing them, however our video is only meant to appeal to our target audience.

The cultural studies approach perspective on audience:

David Morley tries to understand how media might be a powerful influence on audiences, but as well as this he encourages researches to understand the active nature of certain audiences.

     

This approach tries to understand the intended effects of media texts, but also see's audiences as active and that different audiences will differ in how they read the values in a media text.

• Preferred or dominant reading: The audience recognize the values being offered by the text and accepts them as natural and correct.
• Negotiated reading:The audience recognize the values in the text as legitimate and accept them in general, but adapt their reading of the text to fit in with their experiences and interests.
• Oppositional reading:The audience understands the values in the text, but disagrees with them and rejects them.