After looking in detail at three digipaks all the same genre, I can now see the similarities between them. What is particularly obvious is that we do associate particular colour to the rock genre, but these are colour used a lot. The digipaks I have looked at all have a dark colour scheme, and lack in bright colours, but this does work for that particular genre and when you look at it you automatically know that the album is a rock/alternative rock genre.
What else I have noticed is that there are usually some images of the band, when we think of a rock artist we think of live concerts and instruments. Also what I have found is that two out of three of the digipaks have DVD's with live footage of the band, which links to how we perceive the rock genre.
In all three of the digipaks the lyrics of the songs are shown in some way, whether it be in booklets or on the case itself. I think the rock artists in particular find more of a meaning in their lyrics than other genres, as the lyrics always seem to be of great importance.
Another point is that the images on the digipak's all link to what the album is called. This is good as we gain an understanding of what's its about and this works better than visuals that make no link to the album.
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