Taylor Swift-You Belong With Me
A link between lyrics and visuals: A the beginning of the music video there is a clear link between what we are hearing and what we are seeing, Taylor Swift sings about a boy she likes which is amplified throughout the video.
"She's cheer captain"
"And I'm on the bleachers"
Music videos demonstrate genre characteristics: Although Taylor Swift is a mainstream pop artist, not all the predictable elements you would find usually in a pop video are there, so the music video is entropic in a way. What I can see is that the artist is featured and singing in the music video, which is a redundant feature as the artist is there to sell the music. Another redundant feature is the love interest, which is quite stereotypical of this genre as well as the artist herself. I have found that with a lot of music videos there is usually a focus on a boy/girl interest.
The demands of the record label mean that there will be a lot of focus on the artist: What is clear is that there is a lot of focus on the artist, Taylor Swift is the main focus of the video. There are a lot of close ups and mid-shots of her, and she is in the majority of shots in the video.
There is frequently reference to the notion of looking: What is redundant of most music videos is that there is a certain element that draws our attention to the video. I think with this video is it is how Taylor Swift is playing two characters, and this is quite entropic of her as her music videos are usually quite serious and not humorous.
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